Woodnewton | Our Clients

We work with a wide range of clients both in the UK and overseas, from government departments and major quoted companies to charities and campaigning groups. Within this, we have some areas of particular expertise, including:

Healthcare: we have extensive knowledge of health and social care, ranging from pharmaceuticals to condition-specific campaigning groups, and including the rapidly-evolving field of health policy and delivery in the UK, from our work with Bendenen Healthcare, the Care Quality Commission, the Department of Health, Diabetes UK, HealthWatch England, the Medicines and Healthcare Products Regulatory Agency, NHS England, Parkinsons UK and the Professional Standards Authority.

Regulators: we understand the unique challenges and responsibilities facing regulatory bodies, including in economic regulation and safety, both from working with health and social care regulators such as CQC and the PSA and with the Civil Aviation Authority and the Electoral Commission.

Consumers: our background in behavioural research gives us unique insights into customer and consumer behaviour, whether it is helping Thames Water help their customers reduce water wastage or developing consumer insight for Subway across international markets such as the US, Canada and Germany.


Below are a few examples of the kinds of work we undertake. Or you can speak to one of our senior consultants about the challenges your organisatuion faces and how our unique approach could help.

Rural England

Public opinion research to help CPRE define its strategy and support its campaigning work to protect the countryside.

British Army

Analysis of public perceptions of the Army to help improve its engagement with key stakehodlers, such as potential employers of former soldiers, and the general public

Business For New Europe

Helping BNE to deepen its understanding of the views and priorities of its key audiences

Thames Water

We were the lead research partner for Thames on their water efficiency programme, including focus groups, depth interviews, surveys and international desk research. We also developed the first-ever model of behaviour change for water consumers. We used this insight to help improve the effectiveness of reaching customers, including working with Thames' communication team on the design and wording of direct mail, posters and other communications, incluidng achieving a 300% increase in the public's uptake of water efficiency measures.


Drew together and interpreted the available evidence to provide HMRC with the insight and experience needed to design customer-centred digital services. Carried out comprehensive desk research , depth interviews, and analysis and reporting that focused on informing and advancing HMRC’s digital strategy.


Conducted a stakeholder research project for the CAA which comprised a mixture of in-depth qualitative interviews with chief executives and chairs across the industry and an online survey of other stakeholders. Provide the CAA with a benchmark report on its reputation among stakeholders and insights into how these stakeholders view the performance of the CAA and its cultural change programme.

Electoral Commission

Carried out an audit of stakeholder perceptions, attitudes and priorities; and mapped stakeholders. We recruited over 40 senior stakeholders including MPs and chief executives for depth interviews and ran an online survey of around 1,500 stakeholders. We presented the results to the Commission board, helped with internal dissemination, and were recommissioned for further stakeholder research.

Clwyd / Hart Review

Commissioned to analyse the submissions to the Clwyd / Hart Review of the NHS complaints system. Analysed over 2,000 replies from the general public as well as over a hundred responses from professional bodies. We developed a bespoke set of codes based on our previous understanding of health issues to produce key insights, including the main themes and recommendations on ways to improve the current NHS complaints system.